Exactly. I have a two-word campaign slogan that is so clear, compelling, and straighforward it will key Obama’s defeat for the nominee who uses it. It will also enable that nominee to become the Republican nominee. The problem is, even though I’ve created some of the world’s best-known and most effective campaigns, no one will ever hear about this one except, perhaps, my children and you.

However, if you know someone who knows someone who you’d like to see elected in 2012, send me an email and we’ll talk. All I need to tell you is the two words. Like the napkin note that created Miami Vice, they require no explanation. It also fits nicely onto an astonishingly familiar, simple, yet powerful graphic, making the message register in the viewer (or listener) in just two seconds.